Smoke.io Official Social Media Analytics Update!

11 months ago


As you may know, I've been managing the social media for smoke.io for about the past month and a half. A huge part of proper social media management, is tracking the analytics! Analytics help to tell you what's working and what your audience likes. A growing number of followers is great, but this can be easily effected by a number of thing inorganically. For instance, buying followers; If you're experienced with social media management, you can take one look at a page and tell that their followers are bought. Bought followers usually are inactive, and don't engage with content at all.

More recently, Twitter has been removing massive amounts of inactive accounts, with no real guidelines or explanation as to how they identify these accounts. Our suspicion, is that this is possibly a narrative to conceal what's really going on - censorship. But, who knows. What we do know from our experience in the adult industry, that many people's accounts that share NSFW content on Twitter, have experienced a 'culling' of their followers. It's now becoming noticeable on other types of accounts. A recent article on crypto potato, notes that a lot of crypto accounts are being removed. Other sources report that it's due to recent changes on the platform that allow users to identify these 'fake' or 'spam' accounts.

What this all amounts to, is that using your followers count at this time as a KPI of your social media program just won't provide accurate measures. This has never been a focus of ours even before the recent changes though. Our focus has always been predominantly on engagement. Engagement is measuring the people that interact with your content. These are the people that ultimately, will help your following to grow organically. By looking at the engagement on your posts individually, as well as your average engagement rates, you can effectively craft your content and management strategy to increase these numbers exponentially.

With that out of the way, let's take a look at some of the most reliable key performance indicators that we have available.


Here, we're looking at an overview of Twitter's built-in analytics measurements. We chose to view dates from a week before we began managing the account to the present, to show the recent increase with out efforts. You'll notice an upward trend on various KPI's on September 24th. This is the date we started actively managing it.


Notice the engagement rate on September 23rd:

As compared to the next day:


This upward trend in engagement is from simply making new posts, and talking with our followers and people we follow! The same goes for our link clicks, which ultimately, is what it's all about! After all we want to bring people from these platforms - to ours!


The next big KPI to look at, is your impressions. This number represents the number of people who saw your content. This is also a number that we want to see go up. And we can accomplish that by focusing on our engagement. See, when a person engages with your content, their interaction shows up oh their followers feed. This then exposes new people to your content and brand. Here are our impressions for the month of October:

This page will also tell you what your top mentions and followers are. This is helpful when you're doing influencer outreach. We'll definitely want to hit up Weed Code's timeline soon!


If you're not already, be sure to give us a follow and RT on the smoke.io official Twitter account! We'll also be designing some new initiatives that you can participate in, to help spread the SMOKE!

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Great post.... I recently started tracking my engagement and noticed a huge increase when I Tweet very targeted hashtags... #cannabis #cbd #thc #smoke etc... originally my Twitter feed was about living off the grid and only recently switched to Offgrid / Natural Organic CBD Content ... so following more cannabis /CBD twitter pages helps also. Getting more engagement each day.... I am looking into a Cannabis Craft liscence here in Canada so I can grow and sell my own organic CBD products... edibles, oils and more.

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Hashtags are definitely key. Yes.
We started following cannabis pages because when we took over, we didnt follow anyone😂

Good luck with the license.

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The Craft Grow Liscence is a very very long process and I need cameras, security barbed wire fences and millions $$$$$ .... I am thinking it might be easier and cheaper to just grow my own 4 plants and create thousands of seeds to trade and barter... I already have a few hundred seeds from my small summer experiment. I am noticing that here in Canada the interest in CBD is growing fast. Not everyone wants the heavy psychoactive THC ... so my 10:1 will be very popular.

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Yeah buddy. Go for it.

I've heard some horror stories over trying to buy the legal stuff and you can only get it from one source. Is that true?

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That is true. But I bet you anything that the large Government Sanctioned Liscenced Producers like Tweed are now buying weed from the Mafia on the Black Market to ship to the Government run stores. The Black Market is booming in Canada.

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Without a doubt....good for them too

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I bet full legalization in the US is staved of until Monsanto and Bayer have a lock on the cannabis market, then itll happen. I think ill write an op ed on my theory.

I created a new Facebook Group where we can discuss all Cannabis Cryptos.... but especially Smoke. Do you think I need to tone down my Enthusiasm for the Smoke Token in this Group Photo ?

https://m.facebook.com/groups/cancrypto

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Dont ever tune it down😂

I put links on my vidoes, and I spread SMoke.io as much as I can. Love the stats!

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I see you😂 .....and appreciate what you do! Thanks for the love bro😤

Really great post! This is good for our little virtual community. Thanks, mate keep it up.

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Yeah buddy.....we will get there😤

I'll leave an upvote here and support you.
I wish a nice evening and a good night.
good smoke
Greetings from Germany
:-)

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Thank you! Have a great night yourself!

Instagram and twitter seem to be nice social media outlets to find new cannabis creators! Do you care to create a front end Smoke users can sign in with various social media outlets and when we post on Smoke the post is auto shared with the value dynamically updating say hourly to show our monetised platform? I am having a witness/developer create this on steemit and wish I could afford it here also as I am considering moving a bit of my investment over.

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Instagram and Twitter are nice. Weve gotten great response from both actually. We share posts every so often but one thing about automation is that it appears very spammy. It's a lot of work to stay up on it but I can point out several twitter accounts using automation and the posts get 0 engagement. Too many posts with 0 engagement will in turn cause followers to ignore you or unfollow. We have some good initiatives coming up based on the analysis and will reevaluate their relevance next month.

So much FUD and Manipulation going on???
Glad to know your on top of things @smokeasaurusrex
Keep up the great work, hope to meet you at Anarchapulco 2019 in Feb. ?