A while back myself and a few other smokers discussed creating a decentralized advertising network within the Smoke blockchain. Smokes blockchain enables these possibilities for positive, and innovative content/monetization avenues.
Recently, Smoke.io decided to go with centralized advertising. The reason why modern advertising on the internet is a terrible thing and can even be dangerous for people, lays within those fine details about that data is collected.
Blockchains store data in an immutable and decentralized way while the same time being transparent. This is not the case with centralized advertisers. These companies have been known to manipulate and even brainwash users all for a profit.
Having advertising that tracks users and sells the data on to other companies, In my personal opinion, is the wrong direction for this front end smoke.io. The reasons are simple, as any users migrating from say steem or other coins will not trust their money (private keys) on a website 3rd party data tracking (centralized advertising).
Do you see advertising on paypal.com? How often does PayPal use these tactics? As that is currently smoke.io's competition. The users of sites like PayPal.com and Bitcoin.com will laugh at smoke.io. And thus whales already here may not understand front ends vs blockchains and dump their smoke as soon as they see this.
Smoke.io's advertiser even brags they have the code base and ability to rape data from users.
I'm confident the future of the Smoke blockchain is not directly dependant on the actions of smoke.io. Just like with steemit.com , users eventually got tired of the interaction, and quickly found alternatives as many have already migrated to d.tube.