We all want this platform, this blockchain, to succeed and grow a large userbase of cannabis loving members. Sadly enough, as a small community, that is a difficult task.
A difficult task because everyone who starts a new site wants to do the same: get lots and lots of traffic. Of course, Smoke.io has several awesome assets as DPOS/graphene blockchain. Which also gives us lots of awesome and diversified content created by members.
Shareworthy content. Content which may find appreciation on other platforms too. Without constantly needing to revert to the “get paid” element.
Here’s some platforms to consider when trying to promote Smoke.io in a more “stealth way”, using the awesome content which is posted to the Smoke blockchain.
Some of you may have noticed that occasionally I share Smoke content on Twitter. When I share content, I only share content which I think may interest people and they may click on. I approach any social platform I share content on the same way: share high quality content which may work on that platform.
I even don’t always share my own content, that’s how selective I am when sharing!
But most of all, all those efforts are long term. I don’t target any instant, or short, traffic spikes from those. Instead, they are part of profile building and/or filling a platform with sufficient content which links back to Smoke.
Low Hanging Fruits
Pinterest is a dream for people who love photos. At the same time, for many (fashion) ecommerce sites, and also popular food sites as well as infographics, it is one of the major traffic drivers. Because an image can easily go viral in the community and be “repinned” thousands of times. Pins can also come from old content and revive great articles.
Cannabis already has a degree of popularity on Pinterest and with the huge amount of
#nugporn shared on the Smoke blockchain, we should all regularly great nugs on Pinterest. Especially because every image shared on Pinterest links back to the Smoke post it was shared from.
As Smoke.io grows, we can easily populate Pinterest with thousands and thousands of cannabis related images, all with a link back to Smoke.io. Pinterest sharing is a long time effort but can become a vital component of driving sustainable traffic to the Smoke blockchain, and Smoke.io, thanks to the power of tags on Pinterest, and great curated boards.
Best of all... you don’t even need to visit Pinterest once you have activated your account. Pinterest has browser extensions, and apps, which allow you to easily share without visiting the site.
The site, and apps, also do a great job at showing “related” (visually similar) images. Smoke.io could become a major traffic beneficiary, and also find many new members, if many of us share great photos to Pinterest and always more images show up in Pinterest’s “More like this”.
But, remember, it’s a long time effort.
Sharing content on Twitter, and promoting Smokeio, is a mixed bag. It’s a great platform to share on, but achieving success is not always that simple. Like most other platforms, Twitter loves memes. But a good meme is not easily created and virality doesn’t always lead to traffic. Great memes, and making good use of hashtags is a solid method to gain following though. But it doesn’t yet bring traffic to Smoke and doesn’t result in new members.
The best method to share on Twitter is to share great guides, using hashtags. If somebody writes a great article about how to FIM is excellent content to share on Twitter.
Maybe it wasn’t the post you thought would do well on Twitter, but regularly sharing such content will attract people to the quality they find on Smoke.io. Another type of great post to share is informational content like how to get healthy roots in plants.
These posts do add value and establish the site as yet another high quality entrant in an ever more competitive niche. A niche with not only always more news sites but also great quality news sites.
Important site news should of course also be shared on Twitter. By as many as possible of us.
Content like (short) strain or nug reviews will most likely not do that well in converting Tweeple to Smoke members because the time they spent looking at such a post is rather limited. They don’t invest much time in checking out those posts and thus don’t necessarily build up a relationship with the site in their short visit. Additionally, that may require much more extensive reviews.
Personally, I don’t share much on Twitter because unless you have a great following and high quality linked content, the conversion degree is rather low. But I do share content like both articles linked.
Great news stories I would also share. News about legalization in states, countries opening up to cannabis and derivatives but I only share those if the topic is highly newsworthy and the content is stellar (or solid at least). I would for example not have shared my post about the legalislation for medical use in New Zealand because it wasn’t written to attract a news reading audience. The value of such is rather low when sharing Twitter and only rarely results in signups.
Some may think a stretch because the platform isn’t that popular either yet, but Sola is a great venue both for content creator to earn some extra tokens, and for incoming traffic to the Smoke platform.
Sola has a very nice UI when it comes to sharing links.
At the same time, Sola members are used to contributing for rewards. For better or worse as anyone who ever used Sola knows. But if you like Instagram... Sola is the crypto version of instagram with optimized sharing for links.
Again, guides like @toker’s How to FIM are excellent articles to share. Best to let the author share them themselves or at least ask if you can share it for them though (because of the ethics around earning from not created content).
The biggest caveat with sharing to Sola is most likely that it takes a while to understand how to share “for” Sola members. And, of course, that the platform is still rather unproven and the amount of traffic it may send is still rather small.
But those who share to Sola can earn tokens and those who visit Smoke from Sola are experienced in the art of sharing for rewards.
Definitely worth it to experiment with.
These are rather low hanging fruits which can be used and over time contribute lots of traffic, and also lead to many new and cannabis focused members. Yet, as with anything... good weed takes time to grow and those efforts need to be regular and expectations definitely should be long term focused.
There are no easy wins, even less so since the demise of the before so great Stumbleupon.
More Challenging Platforms
The next two options are potentially some of the best platforms to invest time in, but they are also the most challenging ones to generate traffic from: Reddit and Quora.
Everyone knows that Redditors are highly
fickle difficult when it comes to converting them to become members. Over the years, Reddit has always been about the comments. Most Redditors spent more time on Reddit commenting and reading snarky comments than they spend time on the sites they discovered.
Yet, a highly related, link in a good Reddit thread can bring thousands and thousands of visitors to any site. But turning them into members... that’s a difficult thing to do with Redditors.
Quora, the popular centralized Question and Answer platform, is an excellent site to “drop links” but Quora members do expect high quality responses. Quora is best left to people who have SEO profile building experience and already know and use Quora on a regular basis. Because only highly related links in high quality answers tend to do well. Additionally, the time it takes to build up credibility on Quora may be too long for most, especially without crypto rewards.
To Boldly Go Where I Wouldn’t Go
Lastly, of course, there’s the frenemy of many a blockchain lover: Facebook. The site, and platform, I love to avoid.
Yet, Facebook is also host to many large cannabis related groups and dropping a link to a great article in a Facebook group can result in thousands of clicks that same day.
Lots of traffic, little conversion.
For many FB users the platform, and its apps, is like Crackbook. It’s pure addiction, addiction of a much lower quality degree than why Redditors love their community. If you want high level snark and sarcasm, then you live on Reddit. If you want just subversive and aggressive - without the passive - retorts... then Facebook groups are your thing.
Much has been written already about how little revenue so-called Facebook “side-door” traffic brings and for user conversion that percentage is even lower. But Facebook is definitely a great location to share links to solid content on Smoke.io. I wouldn’t touch it with a barge pole but I heard privacy isn’t as big a thing for most as it is for me, so those who visit Facebook and are a member in Cannabis related groups... do not hesitate to share great Smoke.io content. It is a viable traffic source.
Over the next few weeks, months I am going to continue sharing on Twitter but more than on Twitter, I will focus on sharing great photos from content posted to the Smoke blockchain on Pinterest. Because I know the Pinterest community can generate a huge amount of traffic when the effort put in is sustained.
Of course, I will continue to increase my sharing on Twitter, but that will also require that I first build up a more related following on Twitter. And not only is conversion of traffic to members is harder but Twitter traffic is also fleeting. A tweet has a very short lifespan. Images on Pinterest can gain traction for months, years to come even.
If we all start sharing great content found on Smoke.io, not just Smoke marketing collaterals, we will definitely increase the number of cannabis loving signups significantly within a relative short period of time.
Maybe not today, not tomorrow, even not this week or this month... but sustained efforts will make this platform a great place to be. 🤘