Whoa there, Tiger!
Don’t run yet! Hang on for a second and hear me out, please.
One of the beautiful elements about the #Smokenetwork is that we have a resilient location to meet like-minded cannabis lovers, and to learn about everything cannabis related.
The potential of the Smoke network is large because of both the growing market with ever more favorable legalization and also the decentralized element of the blockchain which powers this community.
At the same time, everyone can earn from contributing to the Smoke network.
Photo via Unsplash
It isn’t an unachievable dream that some day the network has its own “Cannapedia”, SmokeZon - Amazon for Cannabis related stores, POS for real life retail, and much more.
That is the power of a well built decentralized community.
Obviously, one of the greatest bonuses this platform has is that people can receive rewards for their contributions. Rewards which they can convert to fiat or in a hopefully not too distant future also use to purchase their cannabis products with on the Smoke network.
But ‘get paid’ is also a catch-22 and even more so on the blockchain.
Like several others here, I have spent considerable time on platforms which reward contributors. Not just on Steem or DPOS related platforms. As somebody with a root in startups and tech, you can also find me on platforms like Crowdholding. That both because I love discovering the newest things but also because I love giving feedback. Things I’ve done for the longest time, long before “social” blockchains. Long before crypto rewards. You can find - or my alter ego - on UserTesting, for example.
Nowadays more and more of those platforms offer rewards. Or let me rephrase that, earning has become democratized and it is ever easier to find those platforms.
Graphene blockchains, like the Smoke network, have popularized “social media rewards” but it’s a Catch-22.
Photo via Unsplash
Together with rewards come Milkers, people who are here just for the rewards.
They’re not here for the community. They’re not here for you and me. They may even not be here for the smoke.
They come for the rewards.
I read it on Weku!
Well, I didn’t. I don’t even have a Weku nor is that blockchain on my focus. But I heard they read it on Weku.
As a small community, still growing, and a niche community, of course our main focus and hope is to develop this cannabis community.
But being based on a censor-free, immutable blockchain the challenges to maintain the focus - and spirit - of the community are even bigger. Nobody can prevent - nor should anybody want to - that people come here and vie for their little part of the pie. Right now, Latest posts, is still a good place to discover content but at the same time every day we see more
fake cannabis stories unrelated content or “forced” related content.
That is a good thing because it means that the word is spreading out. The Smoke blockchain is going round. And the blockchain allows them the freedom to post #offtopic content, just like this post.
But why are those people here?
Are they here for the pot? Are the here for the community? Or are they here for the #rewards?
If they’re here for the money, can we blame them?
We Started the Party
By promoting Smoke with a focus on get paid, we invite everyone to come for their part of the pie. Irrelevantly of topic, irrelevant of the spirit and niche of the community.
This is blockchain.
This is freedom.
We started it.
I do understand that “get paid” makes it easier to attract new users, although one could argue that many do not believe in such online, but it’s a Catch-22.
I never was great at writing marketing slogans, yet I struggle with our marketing pitch: “Smoke. Get Paid. Repeat”.
It feels wrong. It feels wrong because it also targets those who see only the “Get Paid” part. If they come for that, we can not blame them. No matter how much our own focus is on community and topical niche.
We promote it.
By including “get paid” in our promotion, we also make it part of the “core business model” why people are here.
Let’s come up with something better.
Let’s focus more on the topic. Let’s focus more on the pot.
As said, I struggle with writing great catch phrases, but for now I suggest:
Toke, Share, Grow.
The Premier Blockchain Cannabis Community
Let me know in the comments how you feel about the topic, the current slogan and suggest alternatives if you can think of any.
PS: I am not anti offtopic content. I am pro offtopic content, it is part of every community. It is an integral pillar of any community. It is more often than not the most active corner of every community. It is an important corner. But it should stay an “annex”, it shouldn’t take away from the main focus.
We’re here for the pot. To grow the community, to give it a resilient corner. And, hopefully, to also become an asset in the fight for legalization.