Growing smoke

2 months ago

Hi, you haven't heard much from me directly over the last month or so because I have been insanely busy in the walking world however, I have still been curating along my travels. This is actually a post about some of that curating I have done recently but before that, I would like to send a big shout out congratulations to my lopsided partners in crime and members of the @cannaweedness #witness team, @unnamed and @eonwarped for breaking into the top 20 witness rankings.

I am massively grateful to both of you for pulling my dead weight along for the ride and to @unnamed in particular, who has been incredibly active in so many ways on Smoke. I am sure you have seen the content, comments, advice, moderation and votes fly from this one-man-smokey army. He deserves a great deal of credit for what he is putting into this platform.

I know why he does it too, which brings me to the next point about #curation. No, not the rewards, the content itself. This place has such a massive potential in the future in a niche and quickly growing industry that it is amazing that more people aren't jumping in early. Well, who's fault is that? This is a community after all and it is a digital community that has roots in the real world of personal relationships. It really is time that people start to bring their friends, family and dealers into the mix and help them learn and grow to be part of the community.

It is fantastic to see eager posters but I am hoping that there would be a little more diversity arriving too. I see a lot of the same names posting and getting rewarded but for DPOS to really hit its stride, there needs to be a broad distribution of stake so that many people across a large cross-section of areas are able to both reward and be rewarded. The more it distributes, the further it can grow and empower users.

If there is only a narrow band of staked users, the same problem that happens on certain other platforms will occur here which is, most future users having close to zero chance of being seen or rewarded. If that happens, the same thing that happens on other platforms will occur also and that is disillusioned users who quickly deactivate and go somewhere else. We really should be learning from the past.

There is a strong urge to earn as much as one can here but if that pool is kept too narrow, the value of those earned coins will struggle to increase adequately. We want a lot of people empowered, a lot of spread of users and use cases, a lot of people transacting, a lot of people being able to use Smoke as a way to satisfy their smoking needs, whether through content earning or actually buying of products with smoke. If you think that one day that it might be possible to buy weed using smoke directly, it isn't going to be good enough for dealers to only have 100 customers with smoke available and everyone else waiting for an upvote from them.

The easiest way to grow a user base is through word of mouth and leveraging social circle relationships that already exist, not just marketing material. The reason is that marketing material is much harder to target potential users whereas it is very easy to introduce a friend who smokes onto Smoke. Talking about marketing material, there is likely enough "marketing material for smoke" post content to last for a while.

While I am not criticizing the creators of the material, it would be great to get some more community development projects going, stories shared and engagement evoking content. Stuff that gets more comments and deeper comments that in time become a strong social fabric. This is a social platform and relationships are what is going to make or break it and again, learn from the errors of the past.

So in that vein (remember - injecting marijuana kills), what ideas do you have about growing the #Smoke community user base? What are you trying, what would you like to see? What type of content engages you and what turns you off? Where do you usually feel you comment the best and why? What do you love about Smoke and if you love it, are you encouraging more of it?

A penny for your thoughts.

_Raz



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whereas it is very easy to introduce a friend who smokes onto Smoke
Well, I can agree with that, but all the people I've been talking to and trying to get on Smoke or on any crypto social platform for that matter I didn't have much success. Mainly because people are kinda afraid, I would say, to invest in crypto, time or money because they don't have any knowledge about it nor they wish to really listen... Another problem is that in my country MJ is still illegal and that doesn't help either.
what ideas do you have about growing the #Smoke community user base?
Non at the moment, it's a bit harder because of legal issues in my country but I'm sharing what I like here on Smoke to twitter.
What are you trying, what would you like to see?
I'm not a content creator and for now I like what I see, would like more people here, of course. What I'm trying is helping newbies when I see them struggle with whatever I can help with.
What type of content engages you and what turns you off? Where do you usually feel you comment the best and why?
I'm most engaged in posts like these that directly ask for other opinions and thoughts. I'm more of a listener than a speaker so I don't comment really often but when I do it's mostly to help others.
What do you love about Smoke and if you love it, are you encouraging more of it?
I like almost everything here, It's much better than any other platform, at least for me, I'm encouraging of every genuine user I see, no matter of the type of content they make. The ones I don't like are when someone is just copy-pasting their post from other platforms, just feels like spam to me, and of course "shit posts" of any kind.

That would be it I guess, hope you enjoyed your travels :D

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Another problem is that in my country MJ is still illegal and that doesn't help either.

I have the same problem in mine and since I am semi-known, I limit my own content for now.

I'm most engaged in posts like these that directly ask for other opinions and thoughts. I'm more of a listener than a speaker so I don't comment really often but when I do it's mostly to help others.

Well, I am glad that you are commenting here because you are commenting well :)

The ones I don't like are when someone is just copy-pasting their post from other platforms, just feels like spam to me, and of course "shit posts" of any kind.

When there is value available, people will do anything. Very little moral fibre in crypto at the moment but, it is growing. In time there will be a lot more mainstream adoption and usage which will mean a whole lot more real people arriving.

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Just gotta say that I'm feeling very optimistic about Smoke because I see that cannabis legalization and crypto adoption are kinda going at a similar pace so I'm sure that eventually, we will have a large and healthy community here.

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Yep. there are several factors that are working in unison and if they pull together, it will be a very vibrant and full community here.

Well... I am sharing on Twitter and Youtube like crazy. Trying to get Cannabis growers and Cannabis advocates to join the platform. Especially here in Canada where we are Legal now.

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That is great. What is the response like? Are you seeing people who interact on Twitter show up here? It would be nice to be able to slowly build up a concrete view of community actions on what is working well and what is not. These are early days and there is a long way to go but, why not set off on the journey well by avoiding the pitalls others slipped into.

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I have over 350,000 views each month on my Twitter posts. I’m Pretty sure some have joined. I will post some analytics....

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I will post some analytics....

That is a great idea, thanks. I am always interested in seeing how the various numbers look and what they could tell. Out of curiosity, not skill :D

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This is from today .... Maybe I will post to by Page so you can open and Read.... I get a lot of Interaction from my Smoke.io Posts on Twitter

Screen Shot 2019-02-09 at 3.31.03 PM.png

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Thanks. Do you retweet Smoke content from other people? There are some good article producers that might be worthy of getting out there.

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Yes.

Oh hai! Looks who’s alive. 🤓

To be honest, I’ve slacked with my Twitter efforts. One of the biggest reasons for that being that I suck at habits... I’ve lacked in actual content to share.

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Lol yeah, I have emerged from hibernation (to some degree) and hope to be a little more visibly active despite personal challenges. Let's see :)

Content to share is going to be an issue for twitter as from a marketing perspective I think it has to be relatively decent. There is not so much to choose from currently but in time it will develop.

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It’s not as bad as it sounds. Not necessarily enough to fill 10-12 quality updates/day but we’ve had good new members in recent weeks.

Eventually, gradually, we will get there.

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I am hoping that at some point there will be a cross over fro other weed communities. I am guessing this will be more pronounced in the next bullrun :)

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To be honest, in the next bull run we can easily buy sponsored posts on those communities. A good article on Leafly, HailMary & co. does wonders dude to their regular readers. But right now depending on the site we are probably facing $600-$2,000/post and that’s rather steep in this market.

Especially because you will need 6-20 to blanket the more important communities. Whether you go for roadblock or timed is open, but there’s that many sites to consider and target. That’s why Twitter works if you combine both own shares and also resharing content of other platforms.

It’s all indirectly networking online LOL.

I think one of the big problems is to constantly come up with "quality posts". I know myself I'm having a hard time coming up with content that won't be screamed down as a shit post. I think I'm not alone in this, the majority of people don't grow cannabis or like me can't grow it. Most people don't have endless knowledge about the plant to share with everyone. So I think most people just like to smoke cannabis and talk about it. I think it's a bit of a dilemma to want to attract the masses but also demand "quality posts", that's just my 2 cents, bong on bro. :-)

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I think that’s one of the beautiful things about this platform. Due to the niche, and also being at an early stage, people actual want to craft good output. It even seems that most don’t suffer an obligation to post every day.

And, I think, that makes the platform better for it.

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I think one of the big problems is to constantly come up with "quality posts".

I have similar issues for much the same reasons as where I am, it is much more than frowned upon. What I am going to try and do though is add value in other ways from the platform perspective for now :)

I agree that we have enough promo materials which our artist-users are creating. We need to have more engagements in other platforms. Social Media like FB and Twitter are very hard to reach because the moment you mention MJ, the post will be banned because of restrictions in some countries or States.

My suggestion is ADVERTISING

We should try advertising Smoke.io on FB. FB ad rates are not that expensive. You can spend an ad for a day, choose target you may want to reach and the countries where the ads should appear. i.e. spend 5 USD to reach 10k FB readers for a day or get the ads running for weeks. There is I think no limit on how much one spends for the ads. The only thing probably we have to find out is how the ads should appear to the public. Maybe, someone should make a contest for promo materials that will be used for the ads. I am sure if that is a paid advertisement, FB will allow it. We´ll have to try and find out.

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Facebook doesn’t allow us to advertise... because crypto.

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But we will be simply putting up a banner or smoke.io ..the words "crypto nor get paid" will not appear on the Ad. Only the banner that says for example....Are you a smoker? JOIN us and get to know our Community bla bla...

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Addendum: create me a proposal with your:

  1. Personas
  2. FB users targeting strategy
  3. Broad scope of content strategy, both general message as well as smoke content you would promote

I am willing to personally sponsor 500SMOKE/week starting mid-March for initially 4 weeks if the initial proposal is thought out (in general terms, I’m not going to grill you on the small details) and you also commit to weekly stats reports we can then analyse together and decide further on.

If there is initial traction in the group and we also notice that target demographics are being reached we can extend that for 4-8 more weeks.

If after two to three months we see a highly active group and can also notice an increase in signups and new active users coming via Facebook (think about how to pitch that to them once you have them in the group, the goal is ongoing participation) then we can look at possible larger budgets.

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But I’m very sure that nobody of the Smoke team will provide support for it. Because it’s merely begging to be shut down. No matter how you twist and turn it, smoke is a crypto token.
Edit: I’m sure they would if not for the ToS.

This is a good concept of yours! But this must be done by a group of administrators that can delegate the processing... My suggestion was just to advertise and it is up to the Smoke team to think whether it´s feasible or not.

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No, that’s not how decentralized works.

This is not about smoke.io, this is about the Smoke network, the blockchain. We all work at this — or we wait for a STINC repeat. I will go with the former. In the future there will be more cannabis related dApps here. The success or failure of those depends on what we as a community do.

PS: FB would shut it down, not the Smoke Ltd. team. The support I meant was financially.

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It’s a decentralized world so anybody can.

But I’m very sure that nobody of the Smoke team will provide support for it. Because it’s merely begging to be shut down. No matter how you twist and turn it, smoke is a crypto token.
Edit: I’m sure they would if not for the ToS.

But nobody prevents you from building a large community on it. Maybe instead advertise that community and make the funnel work. Remember this is a decentralized platform. Also remember that a majority of crackbookers aren’t necessarily the content you’re looking for. In levels of quality I mean that.

PS: I’m not cryptokeynesian so I don’t think that exposure alone leads to token value. If anything it leads to down pressure.

_unnamed

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Hmmm....you are right that we are in a decentralized world... But, Steem and SBD are cryptos and the community we are in are still existing and we are not banned til now on FB. In my opinion, The quality of users joining will depend on the targeted countries you will be using for the ad. So why should it be different with Smoke?

What do you think are the best solutions for Smoke to grow, any ideas?

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But they don’t advertise [anymore]. Jerry did advertise but not anymore either. We are talking advertising, right? Not pages or communities but advertising.

As said, also see my follow-on comment... you can set up a related group and funnel. But we can not outright advertise smoke.io. If that were possible it would be ongoing but alas it’s a crypto project.

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Social Media like FB and Twitter are very hard to reach because the moment you mention MJ, the post will be banned because of restrictions in some countries or States.

"Come and have conversations, as long as it is about things we approve of."

The problem with advertising is that in general, it needs to be done by professionals at that level otherwise it is money down the drain. Messaging and narrative are very important which is why people should leverage what they know and advertise to who they know as it is an easier sell than a cold call approach.

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I have an FB and Google craft page that I advertised in the past on FB at very low rates of 5 USD for a week and it gained me followers. I do not sell anything, the ads were just for fun (it´s a private page...ads for visibility) and the page has 4.584 likers and followers which you can find at https://www.facebook.com/Challenging.ArtsandCrafts/

When I joined Steemit thru my friend @dargonx0x, we also set-up a Steemit FB Community for the Philippines and mentor newbies... a lot of new users joined us from the FB community and our members reached to almost 1400 users.

We could set-up a Smoke account on FB as a business entity and simply create a page under it and can be run by a group of smokers as admins and thru that page, we could create an advertisement. We won´t need a professional to do that, we are simply posting a promo banner that says something like.... "Come and join the Smoke Community..blah blah blah" and we pay the ad fee say for a week for 10 USD, for the reach of 10k-30k people.... am not sure what the reach these days are for how much, but that can be researched.

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Well if someone knows a professional, we could reward him with smoke for helping us advertise, right?

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What amounts do you have in mind and where would the SMOKE come from? 500SMOKE is $10 currently, gonna need a lot of smoke.

I once went to to Bluegrass Inc — needed a high level agency for quick results and also their rolodex — and they told me $20k/month, 6 months minimum and 50% down payment. The latter just to set up the initial Skype conf call with their team members to start discussing the actual plan. The result? We got what we paid for, it was rather cheap compared to their usual offerings but we had history. Due to their location and profile... it was cringeworthy though what we ended up with because in those world $20k/month is peanuts.

Yes, I know there’s many smaller agencies and also in cheaper locations/brackets who do good work. But it isn’t cheap and the ICO was good for the project but wasn’t a goldmine which allows much such budgeting.

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I agree. As I see it, most of the FB advertising is nonsense follows. I admin-ed an account at some point for a company I worked for and the likes that came through paid advertising, never engaged with any of the content at all. I don't know if it has changed but I'd say, not much.

Regards to @unnamed, no doubt the dude is everywhere on smoke giving meaningful and helpful contributions, I owe him a joint.

What do you love about Smoke and if you love it, are you encouraging more of it?

Well, i love the healthy interactions. More Witnesses producing blocks, Our trending page is still intact and we are gaining real amazing users every day.
To encourage this the more, i try to engage the community, welcome new member, smoke and smoke worthy contents, host a weekly twitter promo to onboard real cannabis user etc.

what would you like to see?

I will like to see dispensaries, dealers and more growers on smoke, our coin gaining value and more DAPps on smoke. I believe it will all set in place with time though. Thanks for the post, really thought-provoking.

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I will like to see dispensaries, dealers and more growers on smoke,

This would be great because they also have their own networks. I am hoping they could in time develop business models that include Smoke facings.

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Regards to unnamed...

Don’t give him too many joints. Dude already slacks enough with his limited local access. 🦇

I arrived here 6 days ago and am crazy inspired to write about different topics on this platform. What would I like to see? I think I am fine with the topics thus far. I feel like this is a new and growing community that will change a lot in the coming years. Content creators like me and others are going to grow and produce more and more diverse content. I believe in this community and that it will naturally grow. You guys attracted me, I'll attract others, they attract the next group of fellow smokers. :)

I think we're good. It's all about patience. Watch this babay grow and enjoy this time for it'll soon be over.

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You guys attracted me, I'll attract others, they attract the next group of fellow smokers. :)

It is more than content alone, it is about developing community, leveraging real world social networks and making this the place smokers want to hang their hat and call home.

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I feel like this post is a good example that it's already working, isn't it? Here's a real conversation going on … We're on it! <3
Love from Germany!

what ideas do you have about growing the #Smoke community user base?

Promote smoke.io in Scotland to the 'legalise' community. I posted about my intention/plan a while ago, but little has come of it so far (ie putting the 'intention' into 'action' from my side; getting a foothold). I wish to pursue this and will do so.

Promote it amongst smoking friends. I'm actually going to see one later on today - someone who is cryptoliterate too!

It just occurred to me..one way of motivating current users is to put up a referral program where they could use referral links to campaign in Socs.. with just a small smoke reward for both parties involved, at least some will be motivated to join.

All great points, you really get it!

Happy to. Learned this that is rapidly growing. CONGRATULATIONS EVERYONE