And no, that’s not cannabis from the Amazonian forest.
Market watch hawks Investing.com recently surveyed over 1,000 Amazon — the once bookseller who knew better than you what’s the next book you want to read — customers and almost 30% said they wouldn’t mind ordering their flowers from the online mega mall with the fast fulfillment centers.
Of course, the idea does make sense. Not only is the online retailer — which once also sold books — known for producing its own branded version of some of the most popular smaller items, but the company led by Jeff Bezos also is a active acquirer of popular brands.
RING and Wholefoods being probably the most known recent acquisitions. Lest we forget Tony Hsieh’s Zappos. Amazon already has more than 100 brands in its portfolio.
What was more interesting in Investing.com’s survey was that cannabis was among the top five products the participants expected to order from amazon some day in the not too distant future.
At this point it is highly doubtful that Bezos would enter the niche already, at least as long as marijuana is still scheduled in the USA. But once the richest man on Earth sets his eyes on something there will be only very little preventing him from acquiring some farms and distribution warehouses. Amazon logistics has everything, its own Boeing included to transport the product fast and efficiently across the country.
The alternative option is that cannabis merchants will join the Amazon marketplace and sell their wares also via the online marketplace. That both in a bid to ease logistics and further increase their reach.
Obviously, despite different states being several years ahead of the curve already, these are still early days and until we get sensible marijuana laws much of this is merely hypothetical because we can.
And because for platforms like Investing.com such surveys justify the multiple posts about cannabis stocks day after day.
If ever Amazon.com would offer cannabis I’m sure you will have a different look at that Prime drone first time you see it.
Cannabis from Amazon would obviously redefine the meaning of “Delivering Happiness”, as coined by Zappos Founder Tony Hsieh.