Today I want to draw your attention on an idea that's been spinning in my head for the last couple of days. It has to do with the BAT (Basic Attention Token) project and how it can be beneficial to the Smoke ecosystem as well.
BAT Token. What it is?
The platform is running on the main Ethereum network and is focused on blockchain based digital advertising. They are creating a platform for ad market based on user attention and interaction. The BAT token is beneficial to publishers, advertisers, and users within the open-source pay-to-surf Brave browser. Right now BAT is in the top 50 cryptocurrencies with a market cap of $160M.
Enter Brave browser.
All this is happening without a third party who takes away your pie, it's all executed in the blockchain in a decentralised and transparent way. As you can see the Brave browser and BAT token are closely connected. It's also compatible with all the newly emerging Dapps out there. (Check out Stateofthedaps.com for more supported dapps). I consider this browser to be better and more secure than most browsers I've used over the years. It gets rid of all the annoying ads and makes browsing a much more pleasant experience.
Here's a brief introduction to Brave and BAT presented by Eich himself.
Just like Smoke, BAT wants to disrupt the advertising industry and bring relevant content to its users. User interaction, quality content creation, and fair distribution are fundamental to both platforms. Let's unleash the huge potential the emerging attention based economies are offering. Decentralised social media and censorship-free channels are giving back the freedom and power back to the user with cryptocurrencies and blockchain innovations leading the way.
The brave wallet is very easy and intuitive to use. You can find it in your Brave browser in the upper right corner. Don't forget to back up your recovery key somewhere safe. No one has access to your keys! Also, anyone with a Brave wallet will receive periodically free BAT tokens that can be used to send tips to verified publishers. Free crypto, yey!!!
Disclaimer: Currently the Brave wallet allows to only add tokens and send tips. Sending funds to other wallets is not yet available. So if you want to hold or trade BAT tokens don't put them in your Brave wallet just yet. The token is a standard Ethereum ERC20 token that can be stored on Metamask for example. I'm sure that in the future many new features will be implemented. Use the balance in your Brave browser to send tips to websites.