”One of the best things about cannabis is the versatility of
the plantthe term”
— An unnamed marijuana smoking blockchain witness
For years platforms like eBay and Facebook have spent millions every year on advertising, bidding for pretty much every popular dictionary term in order to attract users. User acquisition is one of the most difficult, and most expensive, challenges for every platform.
Mobile games often spend $40/user and UAC (User Acquisition Cost) represents a huge chunk of the budget of teams wanting to hit an exponential user growth curve for their app (and site). Spending on ads and having users click those ads does not mean that the site visitor actually signs up or stays after joining or spends on IAP (In-App Purchase).
On crypto platforms with a rewards mechanic, like the SMOKE blockchain, we have an asset when it comes to retention... rewards.
That is not to say that rewards will do it for everyone. Not everyone is in it for the money.
Good luck converting a long-term Redditor to leave their preferred subreddit to become a daily Smoker. Or converting a FARKer. People often don’t like to leave the community they feel at home at. Don’t we know that here on Smoke?
Growth on Smoke has been slow, but generally everything is looking OK. Slow’ish OK.
Being a crypto-platform comes with different struggles than running a forum started by few buds (no pun intended). Yet, the platform is outperforming most forums ever started, many of which never achieve any user base and often fold again within the year.
Traffic and user acquisition is the wet dream of every platform, every website operator.
Traffic on Smoke is growing and, after a recent dip in activity, we are seeing an increase in activity and quality of posts again.
Generally, while we all wish to grow faster, considering the “legal status of marijuana” and the hesitation it may cause in people to sign up, also the horrible legal pop-up upon first visit, and other challenges... things are not looking bad.
Rather good even.
When running the blog network in the past I’ve spent much more on new sites, several of which we sunsetted after only 6 months again because they even didn’t generate half of the traffic Smoke generates. That despite being able to push those new sites through our own channels and often spending multiple thousands on ads in the first 3-6 months.
But, as a community we can do better here on Smoke. And we should do better. We should contribute more to growing both traffic and userbase of the Smoke blockchain.
Growing Smoke’s userbase faster is the task of each single one of us in a decentralized open-source community. We can promote the Smoke community, and its great content, better and definitely should promote it more.
Introducing #CannaTwitter by @CannaWeedness
After a long time, @cannaweedness has finally joined Twitter. Or rather, I have changed the name of my “for Smoke Twitter account” and have started to actively tweet from it. We now also are on discord.
Now we’re going to try to build social habits, on centralized social media. I know right, centralized social media... FaceFknPalm.
But it can but help Smoke grow faster.
For the next three months, @cannaweedness will distribute 1,260SMOKE/month among the most active Tweeple promoting Smoke content on Twitter. Starting... now.
The goal is as simple as evil: sharing the great content created on and posted to the Smoke blockchain with the cannabis community on Twitter, the #StonerFam.
- Join us on on discord
- Drop your Twitter username in the
- Follow @cannaweedness on Twitter
- Follow @smoke_io on Twitter
- Follow @smoke_indica on Twitter - yes, we are one big family
- Use the
#cannatwitterhashtag when sharing links on Twitter
Why do I need to follow 3 accounts
Joking aside, Twitter visibility is complicated to nail and because of how its “reach” algorithm works, interaction is required. The more interaction we can stimulate across accounts, even dialogue, the more visibility our tweets will get and the more exposure Smoke gets.
- Link Clicks
- New Users
Note: you can also share smoke-indica.com links. You do not need to share smoke.io links exclusively. Decentralized content FTW! But make sure to use the
#cannatwitter hashtag with each link shared.
Why do I need to use the #cannatwitter hashtag
I’m a stoner. I suck at chores and habits. No really, I do.
Of course, I’ve automated as much as possible and every new tweet with the #cannatwitter hashtag is pulled both in a spreadsheet and also shown in our discord (in a quiet channel, not in the main chat lol).
Laziness and automation FTW!(*)
Besides, there is no reason why over time we couldn’t grow a hashtag to become as active as the StonerFam tag. We are Smoke, we are blockchain community and we can move mountains. If not mountains... then let’s move SMOKE to new active members. :D
I am not active on Twitter/have only few followers
Not a problem. Just join us and let’s make sharing on Twitter an integral part of contributing to the Smoke community. Even new accounts or accounts with only few followers can achieve respectable reach.
By merely retweeting, @chiraagnd, has in recent days gotten 5K views/day with his tweets. No day passes or some of those retweets are liked or even retweeted. All that thanks to the power of hashtags.
I know hashtag collections in a tweet can look spammy. They can even almost hide the link when used also with an image in the tweet. They’re definitely not my personal cup of tea but they do increase visibility... massively.
There are undoubtedly other hashtags to experiment with but I noticed that the collection of
#cannabisculture have decent reach and get your tweets shown. Basically, those are the hashtags which brought all visibility to Binaural’s automated retweets. That's right, all his tweets are automated.
On days when I didn’t use those hashtags, the reach of the tweets used to be around 40% lower.
Other hashtags I regularly to share Smoke content on Twitter are
growyourown for growlogs. And
#StonerFam (but I am yet to see much interaction from the StonerFam, which may require more interaction with them first).
It’s A Habit Builder Initiative
Personally, I don’t believe in paying rewards for everything which is basic promotion and should be “innate” for every content creator. We have seen several active promoters step up in recent days already and, of course, @indica has been promoting Smoke content on Twitter, and other platforms, ever since he launched smoke-indica.com.
Promotion, on social, is an integral part of creating and publishing content, art, anything online. The days that “you build it and they come” are over since latest 2003/04.
Twitter is currently one of the only platforms with scale which doesn’t yet deplatform cannabis(**) and we should try to maximize its reach by promoting the awesome content shared on Smoke.
The “habit builder initiative” is from this month until November 2019. Hopefully by then we have gathered an active crew of Tweeple and every day Smoke content is actively shared, liked, retweeted, and replied to on Twitter.
An initiative to kickstart Twitter (inter) action.
Let’s share great content posted to Smoke on Twitter and interact with the shares. Use the #cannatwitter hashtag when sharing links. @cannaweedness will distribute 1,260SMOKE/month (3,840 combined) to the most regular sharers.
Let’s make this happen and make Smoke visible to the world! 🤘
(*) Limited by the API limits of Twitter
(**) Not too often at least
Interesting Smoke Reads
🚨 @cannaweedness is now also on discord 🚨